Environment Analysis for Boost Juice Bar Essays

Environment Analysis for Boost Juice Bar Essays Environment Analysis for Boost Juice Bar Paper Environment Analysis for Boost Juice Bar Paper This created an advantage in Boosts marketing process. Weather: Australia has long, dry and hot summer. Fresh and cool Boost juice is highly preferred in weather like this. Competitive situation analysis (1 ) Competitors Direct competitors I Indirect competitors I Viva Fusion; Pulp Juice;Kick Juice Bar;And other juice bars. Sell bottle juice;Smoothies retail sellers;Low fat yoghurt retail sellers. (2) Porters five forces (3) Competitive advantage Boost is in a monopolistic competition with target market of young Stores Australians. Although Boost is growing faster and bigger than its competitors, it still need to be aware of them. Boosts greatest advantage is its friendly relationship with customers, including good service at the branch, fun web page targeting young buyers and the Boost guarantee which encourages customers to give feedbacks. Company analysis (1) Mission statement Objective 1 : to become the leading company in juice bar industry; Objective 2: to make Boost a global phenomenon (Boost juice bar 2011 (2) Company resources Financial strength: Boost has its advantage in the low cost production and invention. It also has made an agreement with Riverside Company in which Riverside becomes Boosts overseas investor. With Riversides Asian fund, Boosts expansion into international market is fully supported. Production capability and flexibility: shortage in fruit supply due to nature disaster is a gig threat to Boosts production. Besides that, Boosts production is very flexible that can suit all customers requirement. Marketing strength: Boosts major marketing strength is provided by its brand. It understands young customers need and want hence present them a wide menu of juice and smoothies. The low cost of workers training also puts Boost in an advanced position. SOOT Strengths: Well-known brand;Low cost of operation and production;Low price;High profitability;Good reputation as healthy food provider;Short production process;Love requirement of staff skill;Owning cultural preference. Weakness:Highly relies on supply chain;No price advantage. Opportunities: Healthier life style trend in Australia;Partnership with Riverside;Succeed overseas operations.   Threats: Relies on seasonal factor too much;Open market allows more competitors to entry;Hard to take market share from other countries local brand. Conclusion Overall, Boost owns a stable position in fruit juice and smoothies market. The macro environment is mostly friendly to the company and allows it to grow freely. Its competitive position is positive. Although facing a market thick of competitors, Boost seems to be able to hold its place.

San Lorenzo - Olmec Civilization in Veracruz

San Lorenzo - Olmec Civilization in Veracruz San Lorenzo is an Olmec period site located in the state of Veracruz, Mexico. San Lorenzo is the name of the central place in the larger San Lorenzo Tenochtitlan archaeological region. It is located on a steep plateau above the Coatzacoalcos floodplain. The site was first settled in the second millennium BC and had its heyday between 1200-900 BC. Temples, plazas, roadways and kingly residences are included in an area of about a half acre, where about 1,000 people resided. Chronology Ojochi phase (1800-1600 BC)Bajio phase (1600-1500 BC)Chicharras (1500-1400 BC)San Lorenzo A (1400-1200 BC)San Lorenzo B (1000-1200 BC) Architecture at San Lorenzo Ten colossal stone heads representing heads of past and present rulers have been found at San Lorenzo. Evidence suggests that these heads were plastered and painted in bright colors. They were arranged in ensembles and set in a plaza paved with red sand and yellow gravel. Sarcophagus-shaped thrones linked living kings with their ancestors. A royal processional aligned to the north-south axis of the plateau led the way to the center. At the center of the site are two palaces: the San Lorenzo Red Palace and the Stirling Acropolis. The Red Palace was a royal residence with a platform substructure, red floors, basalt roof support, steps and drain. The Stirling Acropolis may have been the sacred residence, and is surrounded by a pyramid, E-group and a ballcourt. Chocolate at San Lorenzo Recent analysis of 156 potsherds were collected from stratified deposits at San Lorenzo, and reported in an article in the Proceedings of the National Academy of Sciences in May of 2011. Residues of the pottery were collected and analyzed at the University of California, Davis Department of Nutrition. Of the 156 potsherds examined, 17% contained conclusive evidence of theobromine, the active incredient in chocolate. Vessel types exhibiting multiple occurrences of theobromine included open bowls, cups and bottles; the vessels date throughout the chronology at San Lorenzo. This represents the earliest evidence of chocolate use. Read more about the history of chocolate Excavators of San Lorenzo include Matthew Stirling, Michael Coe and Ann Cyphers Guillen. Sources This glossary entry is a part of the About.com Guide to the Olmec Civilization, and part of the Dictionary of Archaeology. Blomster JP, Neff H, and Glascock MD. 2005. Olmec Pottery Production and Export in Ancient Mexico Determined Through Elemental Analysis. Science 307:1068-1072. Cyphers A. 1999. From Stone to Symbols: Olmec Art in Social Context at San Lorenzo Tenochtitln. In: Grove DC, and Joyce RA, editors. Social Patterns in Pre-Classic Mesoamerica. Washington DC: Dumbarton Oaks. p 155-181. Neff H, Blomster J, Glascock MD, Bishop RL, Blackman MJ, Coe MD, Cowgill GL, Diehl RA, Houston S, Joyce AA et al. 2006. Methodological Issues In The Provenance Investigation Of Early Formative Mesoamerican Ceramics. Latin American Antiquity 17(1):54-57. Neff H, Blomster J, Glascock MD, Bishop RL, Blackman MJ, Coe MD, Cowgill GLC, Ann, Diehl RA, Houston S, Joyce AA et al. 2006. Smokescreens in the Provenance Investigation of Early Formative Mesoamerican Ceramics. Latin American Antiquity 17(1):104-118. Pohl MD, and von Nagy C. 2008. The Olmec and their contemporaries. In: Pearsall DM, editor. Encyclopedia of Archaeology. London: Elsevier Inc. p 217-230. Pool CA, Ceballos PO, del Carmen Rodrà ­guez Martà ­nez M, and Loughlin ML. 2010. The early horizon at Tres Zapotes: implications for Olmec interaction. Ancient Mesoamerica 21(01):95-105. Powis TG, Cyphers A, Gaikwad NW, Grivetti L, and Cheong K. 2011. Cacao use and the San Lorenzo Olmec. Proceedings of the National Academy of Sciences 108(21):8595-8600. Wendt CJ, and Cyphers A. 2008. How the Olmec used bitumen in ancient Mesoamerica. Journal of Anthropological Archaeology 27(2):175-191.